For independent clinics and practices
Most independent practices have no one who owns marketing. The channels go quiet for months, patient education gets copied from a manufacturer's leaflet, and the hospital-owned practice down the road has an actual marketing department. We run the content so the practice does not have to.
Written for: Practice administrator · Practice owner or physician · Office manager
What usually brings someone here
01
It lands on whoever has a spare hour, which means it lands on nobody. The account goes dormant for a season at a time.
02
Written for a general market at a reading level your patients struggle with, and it says nothing about how your practice actually works.
03
You are paying a salary from day one. Nothing is scheduled to fill that schedule.
04
They have a marketing team. You have a front desk. The content has to be efficient rather than large.
Why us for this
Central Arkansas Ophthalmology runs two content streams from one calendar — clinical education for the practice and retail content for the optical department. All For Kids Pediatric Clinic moved from ad-hoc posting to a scheduled calendar it does not have to write.
What we would probably start with
From $3,500/month
Ongoing content and social strategy with the writing included. A calendar you did not have to build, copy that clears review the first time more often than not, and a monthly report that talks about outcomes rather than impressions.
Rolling, three-month minimum
From $2,500
We take a set of your member- or patient-facing documents, score them for readability, and rewrite a representative sample so you can see the difference rather than take our word for it. You get the rewrite, the scoring method, and a style sheet your own team can work from.
Two to three weeks
Typical investment
Relevant work
Independent specialty clinic, Little Rock
Facebook content for both the clinic and its optical department — patient education, procedure explainers, and practice news.
Outcome
Two distinct content streams running from one calendar: clinical education for the practice and retail content for the optical department.
Independent pediatric practice, Little Rock
Social content development for Facebook and Instagram — copy, images, calendar, and scheduling.
Outcome
A practice with no marketing staff moved from ad-hoc posting to a scheduled calendar it did not have to write itself.
A free 30-minute plain-language audit of any member- or patient-facing document. We score it, mark it up, and walk you through what we would change. You keep the marked-up copy either way.