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WTB Solutions

Services

Five offers, each with a scope and a starting price.

Nothing here is a mystery quote. If a number does not work for your budget, you will know that in ninety seconds instead of after two discovery calls.

Book a free 30-minute audit

Plain Language Audit

We take a set of your member- or patient-facing documents, score them for readability, and rewrite a representative sample so you can see the difference rather than take our word for it. You get the rewrite, the scoring method, and a style sheet your own team can work from.

From $2,500

What is included

  • Readability scoring on up to 15 documents, with the method shown
  • Full rewrite of three representative documents
  • A plain-language style sheet specific to your plan and your compliance constraints
  • A prioritized list of what to fix first, ranked by how often members touch it

Built for

Directors of Communications and Member Experience leads who suspect their materials are the reason the phone rings.

Timeline

Two to three weeks

Open Enrollment Communications Kit

Flagship

The whole enrollment communication set, written once and built to be reused: member letters, plan comparison copy, the guide, email sequences, social, and the FAQ your call center actually needs. Written by someone who has sat inside a payer's enrollment cycle and knows what compliance will send back.

From $8,000

Typically $12,000–$25,000 depending on plan count and channels

What is included

  • Member-facing letters and plan comparison copy in plain language
  • Enrollment guide structure and full copy
  • Email sequence, timed to the enrollment calendar
  • Channel-native social and paid copy
  • A call-center FAQ built from the questions the materials will still create
  • Templates you keep and reuse next plan year

Built for

Marketing and communications directors at health plans, and client-services teams at brokers and TPAs.

Timeline

Six to ten weeks. Book March through July for an October or November enrollment.

Booking now for the 2027 plan year

Content and Social Retainer

Ongoing content and social strategy with the writing included. A calendar you did not have to build, copy that clears review the first time more often than not, and a monthly report that talks about outcomes rather than impressions.

From $3,500/month

Independent clinics start at $1,200/month on a capped number of engagements

What is included

  • Quarterly content plan tied to your plan year and campaign calendar
  • Monthly content production across the channels you actually use
  • Social customer-service triage process, if members ask you questions there
  • Monthly reporting, with Jason Miller on analytics

Built for

Plans and practices with a marketing team too small to carry a dedicated writer or editor.

Timeline

Rolling, three-month minimum

Fractional Content Lead

The senior content role without the headcount. Strategy, editorial standards, review-loop management, and oversight of your existing writers, designers, or agency — from someone who has held the role inside a health plan.

From $5,000/month

Compare against $160,000–$220,000 all-in for the equivalent full-time hire

What is included

  • Editorial standards and a plain-language style guide your team can enforce
  • Direction of in-house writers, designers, and outside agencies
  • Ownership of the compliance review loop, so marketing stops losing that argument
  • Hiring input when you are ready to make it a full-time role

Built for

Marketing leaders who lost a senior writer, or who have production capacity but no editorial authority.

Timeline

Rolling, six-month minimum

Content Architecture for Site Redesigns

On a redesign, someone has to own what the content says and where it lives. Usually nobody does, and the new site launches with the old site's confusion in a nicer typeface. We do the audit, the information architecture, and the messaging framework — and we can build it too.

From $6,000

Typically $10,000–$20,000 for a full audit plus IA and messaging framework

What is included

  • Content audit and inventory of what exists, what performs, and what should not survive
  • Information architecture and navigation, from a Certified Usability Analyst
  • Messaging framework by audience — member, patient, provider, employer
  • Page-level content models and templates for your CMS
  • Optional build, with Jason Miller as developer

Built for

Health systems, plans, and service lines mid-redesign; and the agencies running those redesigns.

Timeline

Four to eight weeks for the framework; build scoped separately

How we work

A short, unglamorous list of how engagements actually run.

  • Fixed scope, fixed fee

    Retainers are monthly with a stated deliverable count. Projects are quoted whole. We do not bill by the hour on production work.

  • We work inside your review process

    Compliance and legal review is not an obstacle to route around. Copy is written to survive it the first time.

  • You own everything

    Style sheets, templates, source files, and content models are yours. Nothing is held in a tool you have to keep paying us for.

  • We say no

    We do not take clinical or regulatory medical writing, supplement and wellness marketing, or bulk SEO content. Those need different credentials or a different conscience.

Send us one document. We will show you the rewrite.

A free 30-minute plain-language audit of any member- or patient-facing document. We score it, mark it up, and walk you through what we would change. You keep the marked-up copy either way.

Book the free auditSee examples first