Arkansas Blue Cross and Blue Shield
MeasuredThe largest health insurer in Arkansas
9 years 8 months, in-house
Built and presented the social media ROI case to the executive committee, then launched and ran the program: strategy, content calendars, a team of writers and designers, paid Facebook campaigns, a 24/7 social listening calendar, and social customer-service triage.
Outcome
The #TGFI campaign grew Facebook followers 42% and contributed to an 8% increase in 2016 private-option sales among millennial customers. The ROI case is what got social media approved at the executive committee in the first place.
Blue Cross of Idaho
Regional Blues plan
2 years, consulting
Took over dormant channels as social media strategist and built the strategy and workflow from nothing — content calendars across multiple company divisions, a social customer-service triage process, and the team to run it.
Outcome
A plan that started with dark channels finished with a running content operation across multiple divisions and a triage process for member questions arriving on social.
USAble Life
Ancillary and supplemental carrier — life, dental, vision, disability
6 years, ongoing
Content calendar, copywriting, and scheduling for Facebook and LinkedIn, working alongside in-house designers.
Outcome
A six-year continuous engagement. The carrier has renewed the work every year since 2020 rather than moving it in-house or to an agency.